The Story. 2022 Roadmap & Beyond. The Invite Only - Seed Fund.
The Story. 2022 & Beyond Roadmap The Investment Opportunity. OUTBOUND. WHY BRAVO PRESENTS:
It's play that helps us do serious things better.
Daniel Debow, Salesforce SVP
OUTBOUND.GAME | POWERED BY WHY BRAVO
Our Vision
To create the world's most powerful gamification engine that drives people to achieve the impossible for good.
Global Vision
OUTBOUND.GAME | BY WHY BRAVO
Our Mission
To successfully onboard 100k active players by the end of 2025 (Valuation of $250M+)
By 2025
OUTBOUND.GAME | BY WHY BRAVO
The Story
Then COVID Hit, We Had To Make An App
It Would Be Awesome If It Were 'Real Life'
It Started As The Sales Game
An experiential in-person game that some called 'The single best business training I've ever attended. Watch the 'Behind The Game' documentary to see how it all started.
With the promise of US events booked in, that all stopped with the 'C' word. We had to make it virtual. The Sales Game - Virtual Edition was born. With successful events with some of the world's biggest companies.
This was the sentence that changed it all. When Outbound and Arcadify.io were born. A CAAS (Culture As A Service) platform that drives people to achieve the impossible. Turning work into play daily. Building winning cultures.
OUTBOUND.GAME | POWERED BY WHY BRAVO
Behind The Game Documentary about The Sales Game
"There had to be a better way... We knew that education and how teams engaged in business had changed.
Experiential learning was emerging & the
implementation of knowledge, habit- forming, and developing culture was where all the growth was going to be found..."
Produced by Steve Claydon & Darcy J Smyth
Meet the founders The founders of Outbound.
Steve Claydon Founder & Co-Director
Sales Strategy Specialist. Game Builder.
Darcy J Smyth Founder & Co-Director
Sales Psychology Specialist. Human Behaviour Wizard.
Meet the leadership The crew of Outbound.
Julia Maher Head of Accounts
Difff Crowther Head of Operations
Brad Ahrens Head of Development
She's the hands and feet of Outbound. Responsible for all finance, reporting, client support and scheduling. With Bravo for 2+ Years - Based in Brisbane, Australia
He's the guy behind security, systems and scale. Responsible for keeping the Bravo ship on its course to acquisition. Steve's bestman. With Bravo for 6 Months.
He's the guy behind the code, one of the world's leading developers on Laravel, Vue, AWS and everything in between. Fluent in 7 languages + code. A freak!
Our Numbers Last Year. Why Bravo (T/A Outbound.) Made $1.16M In Annual Revenue with a $365,000 Net Profit. The majority of the revenue was used to re-invest back into the Outbound.game App along with the development of Arcadify.io - a Whitelabel version of the product that can be re-branded and used in different verticles. We have 2x successful pilot programs with 'Drink Less Feel Fresh' and the 'EA Institute' already in place with major scale opportunities. We are seeking the investment to fast- track our development roadmap to ensure we are built for scale (focusing on scaling ARR and onboarding 5,000 active players by the end of the 22/23 Financial Year).
Annual Re-ooccuring Revenue (ARR) $120,000
Gamification Consulting $1,040,000
The Xero Exports
We have invested $750k AUD in development so far (all customer funded), this has put us in a very strong position with a minimum viable product making $120k ARR. We're ready to fast track the development, with a roadmap and team already in place. This investment will allow us to do just that along with freeing up our Founders to sell to strategic accounts and hire Game Consultants to maintain onboarding revenue. Our first major milestone is to successfully onboard 5,000 players into the game by the end of the 22/23 Financial Year. This will result in $1.2M in Annual Reoccuring Revenue and trigger the opportunity for annual 'dingcome dividends'. To date we have received no outside funding, with all Why Bravo Pty Ltd Tax obligations met and is owned 50/50 by Co-founders Steve Claydon & Darcy J Smyth. On Completion of this Seed Fund, Brad Ahrens (Lead Developer) will receive 5% equity stake in Outbound. and Difff Crowther will receive a 1% bonus of total aquisition value. It's our vision to have Outbound/Arcadify.io be aquired for $250M+ in 5 years or less.
Investment Opportunity Invite Only Seed Fund - Total Fund = $1M for 10%
www.outboundgame.app
We're looking for seed fund partners to support the development roadmap already established. With a minimum viable product already built and making $120k in Annual Recurring Revenue with a $1M+ consulting arm. We have a partnership signed with UBT Global which will market and promote our platform to their network of 3,400 companies and 76,000+ collective employees in Australia, NZ, Canada, the UK and the USA . It's our mission to fast-track development for scale. We're on track to smash our first milestone of 5,000 players by the end of the 22/23 Fiscal Year. This will result in $1.2M in annual recurring revenue.
OUTBOUND.GAME | POWERED BY ARCADIFY.IO
Yearly Dividends
10% of all 'Dingcome' is shared to the invite only seed fund. We created the 'Gamification Engine' for every sector. Score coins for focused activity, and earn bonus coins for completing missions. Incentivise the outcome with personal rewards... An emerging sector, CAAS (culture as a service) is argued to be one of the fastest-growing sectors within the SAAS (software as a service) ecosystem. This is due to the over- increasing 'globalisation' of the workforce along with work-from-home (WFM) or hybrid options. How to inspire, motivate, onboard and manage remote teams hasn't been easy, with companies increasing their spending in the areas of talent acquisition, retention and reporting. The gap? Motivating the very workforce to implement the actions required for the company to achieve their goals and responsibilities.
The Seed Fund is made up of up to 20 unique 'Seed Investors' with a minimum buy-in of $50,000 AUD (equalling 0.5% of the total 10% fund).
Dingcome is the monthly subscriptions we receive from players globally. We currently have 4x Tiers of paying subscriptions starting at $9USD A month for games with over 250+ players and $29USD a month for games with less than 15 players. Average 'Dingcome' is $21USD per player per month. Once we hit our key milestone of 5,000 players, all Seed Fund members will receive yearly dingcome payout based on their % owned.
So, how
does it work?
"Sales Teams using HubSpot is the 'narrow but deep' approach. Arcadify.io 'white label' partners is the 'wide and far' approach. Both lead to major scale and Annual Reoccuring Revenue.
OUTBOUND.GAME | POWERED BY WHY BRAVO
Use Case 1
HubSpot has 100,000 paying companies globally with revenue of over $1Bn. Our Outbound Engine integrates directly with HubSpot and allows each company to design their own game to drive and incentivise growth. This is the primary 'narrow and deep' target market we will be focusing on. B2B Sales Teams in Australia/NZ/UK & Canada with partners to help us scale the US market.
OUTBOUND.GAME | BY WHY BRAVO
Use Case 2
Salesforce has the largest client base of any CRM: Salesforce has an annual revenue of $21.3B and holds over $66.3B in assets. Our Outbound Engine integrates directly with Salesforce and dramatically increases the CRM adoption and use of their platform. We have heard early feedback from clients that they prefer to use out platform for all of their notes and activity logs than the Salesforce platform itself.
OUTBOUND.GAME | BY WHY BRAVO
Recent Top 10 Aquisitions:
Salesforce has a strong history of major aquisitons. We are developing with them in mind as a potential aquisition partner in the future. On the right are the top 10 recent aquisitions with a new distribution partnership with FedEx, we have a real opportunity to provide a closed loop incentive/gamification program including prize distribution through FedEx.
OUTBOUND.GAME | BY WHY BRAVO
Use Case 3
Many project centric/B2B businesses use Pipedrive to manage their sales cycle.
Our Outbound Engine integrates natively with Pipedrive and drives the 'lead measures' and accurate notes/data to ensure more projects are won. Driving the lead measures consistently leads to consistent sales out. Outbound is ideal for long lead cycle businesses.
OUTBOUND.GAME | BY WHY BRAVO
'Whitelabel' Product
We can integrate with 4,000+ apps globally: Through Zapier, the world is our oyster in terms of strategic partnerships and 'whitelabel' games. Our development team are currently working on a version of the platform that can be completely branded and customised to a particular sector.
Imagine The Volkswagen Game, The RM Williams Game, The Taylormade Game, The Ryobi Game, The..
OUTBOUND.GAME | BY WHY BRAVO
'Whitelabel' Partner
We have successfully partnered with DLFF to create the world's first Alcohol Reduction Game.
With 3x successful 30-day challenges under their belt, DLFF is set to scale.
The Arcadify.io engine allows us to easily and quickly customise the platform to suit other use cases and verticles. We're looking to bring fast growth partners with established communities we can gamify. This will allow for scale without additional resource
With Annual Recurring Revenue (ARR) of at least $25M. In the world of tech acquisitions business valuations range anywhere from a 10x multiple to a 120x multiple of ARR for major brand/technology acquisition plays. On the event of sale, we guarantee a bonus payout equal to the % owned of the seed fund against the total acquisition value. Example = 1% owned = $2,500,000 payout if aquired for $250M. In the last 6 months, we have grown from 0-800 players organically with a signed partnership giving us marketing access to 3,400 companies and 76,000 engaged employees globally. This is a 10% revenue share agreement. 2025 We're on a mission to have 100,000 active players on the platform by:
OUTBOUND.GAME | BY WHY BRAVO
Payout On Sale
10% of the total sale price of Outbound will be shared.
$25M ARR (Annual Reoccuring Revenue) @ 10x Multiple = $250M Valuation
($25M USD* payout to the seed fund)
$25M ARR (Annual Reoccuring Revenue) @ 30x Multiple = $750M Valuation
($75M USD* payout to the seed fund)
*Payout in USD if acquired in USD
What players say...
Our plans for your future
8 Coins
Social Feed Sf 50 Coins
Arcadify.io Ac 15 Coins
Missions M 25 Coins
10
25 Coins
Coins
Start Screen St
Actions A
New Features N
CRM Integrations Cr 15 Coins
5 Coins
10 Coins
Automation A 10 Coins
Player Cards & Stats
Roadmap Plan Developed
Mobile Mo
Rewards Store R
Team View Leaderboard
Photo Upload
Form Builder Feature
Sprint Feature (Easy Reset)
'Tips & Tricks' Feature
'Hero Mission' Thermometre
Pilot Partners Secured
Closed Sale 'Currency' Feature
'Click In' Data Breakdown
'Tags', @, & Filtering of Content
Coin Ratio 'Built In'
HubSpot 2.0 Upgrade
Mobile Friendly
Zapier Integration
Coins For Content Learning
Launch Successful Game
'In Built' Sprint Planner
Template Actions
Momentum Feature
Auto Post 'Wins'
URL Button To Reward
PipeDrive Upgrade
Mobile App Dev.
Auto Sprint Reports
Badges & Achievements
Develop Website
Auto 'Ding' An Action
Data Dashboards
Player V Player Scores
Your Game This Week
Google Chrome Plug In
Player Generated Rewards
Salesforce Integration
Developed
'White Label' Version
In Dev Now
Template Missions
Develop Branched Code Base
Reward Breakdown
Video 'Your Game In Review'
In Planning
Warning: we won't stop getting better, period.
(C) 2022 Outbound Game Visit www.outbound.game To Set Up Your Next 90 Day Sprint!
Ready to invest? Let's send this platform to the moon! � Email steve@whybravo.com to express interest
www.outbound.game
Book A Discovery calendly.com/why-bravo
Email Address steve@whybravo.com darcy@whybravo.com
Website www.outbound.game
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