ACTIVEWEAR
TOP MARKETS
TOP FEATURES
MOISTURE-WICKING
FITNESS & WELLNESS Specific Examples: Gym & Fitness Apparel, Yoga & Pilates Studios, Sports Rehab, Wellness Centers, Fitness Coaching & Personal Trainers, Outdoor Fitness
• Helps pull sweat away from the skin, keeping the body dry and preventing discomfort during physical activity.
BREATHABILITY
• Promotes airflow to prevent heat buildup and moisture retention, keeping the wearer cool and comfortable.
TEAMS Specific Examples: Grade Schools, Colleges & Universities, Professional Sports, Semiprofessional Sports, Club Sports Teams, Para Sports Teams, Spirit Wear, Dance & Cheer
DURABILITY
• Ensures the garment can hold up to the demands of repeated wear, washes, and workouts over time.
ATHLEISURE Specific Examples: Lifestyle Brands, Online Retailers, Boutiques, Fitness Clubs
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FLEECE GUIDE
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