P+PB: The Packaging Industry’s Take On ‘Biscuits With The Boss’ America’s favorite wholesome soccer coach, or football (depending on where you’re from), is back this month. In anticipation of Ted Lasso’s return for a third season, the Paper & Packaging Board (P+PB) wanted to hear the paper and packaging industry’s take on Ted’s famous ritual to woo over his steel wall of a boss, Rebecca, with home- made buttery, sweet shortbread. These scenes, appropriately named, “Biscuits with the Boss,” shows Ted’s endearing efforts to crack Rebecca’s walls as he’s done with every member of his team (includ- ing us viewers). This pop culture reference isn’t just about the biscuits, but the familiar pink paperboard box they come in. So, with innovations in paper food packaging happening every
Clearwater’s custom design for their take on ‘Biscuits with the Boss.’
day, we’ve tapped our paper and packag- ing makers to share what they would use to package these homemade biscuits. Clearwater Paper – ReMagine® Premium Paperboard If Ted is looking for both sustainability and printability, this premium paperboard with its smooth white print surface is one way to score. Clearwater Paper’s ReMag- ine® paperboard box is made with up to 30 percent post-consumer recycled fiber and FDA compliant for food contact. This packaging is perfect for delicate shortbread biscuits, and it is unmatched for vibrant branding opportunities. Graphic Packaging International (GPI) – Boardio™ Pitching another packaging solution is GPI with their sleek Boardio™ paper contain- er. Designed for recyclability, this rigid pa-
per container supports sustainability goals and enables strong brand positioning with creative shapes and many convenient fea- tures. This food packaging is an ideal solution for a wide range of dry products like sweets and biscuits! GPI’s unique packaging solution for delivering Rebecca’s biscuits.
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20 April 3, 2023
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