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& STRIPES
HEARTLAND INVESTMEN T COMPANIES STARS
DECEMBER 2021
AN.COM
DARINGARM 319-350-5378
5 Investment Books to Stuff Your Stocking
(YES, I REALLY WROTE THEM ALL!)
I don’t know about you, but I’m always happy when I open up a Christmas gift and it’s actually something useful. I like a white elephant exchange of joke mugs and toilet seats as much as the next guy, but give me a present that’s edible or readable and I’m a really happy camper. With that in mind, I thought this would be a good time to remind you of a little tidbit: I’ve written five investment books so far, and they make great stocking stuffers (or just presents for yourself). A lot of the investors I work with have no idea I write books on the side, but it’s true! Inspiration hit me for the first time in 2005. That year, I ran into dozens of apartment owners and landlords who clearly weren’t running their properties as efficiently or productively as they could be. I saw the same two scenarios play out over and over. “Using the tips in the book relating to rent, insurance, taxes, and more, I boosted the value of one property I bought from $4.1 million to $5.5 million in nine months.”
1.
The property owner lived out of state, hadn’t set foot in their multifamily complex in years, and had a property management company running it. They assumed the company was doing everything right: charging market rent, avoiding overpaying on expenses, etc. But usually, they weren’t! Instead, they were just going through the motions. This created a big missed opportunity for increased profit.
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“Turning Pro As a Professional Real Estate Investor: The Tools and Strategies to Make It Possible” is a great read if you want to be actively involved in running your apartment communities. “Renter Nation: How and Why You Should Own Apartment Communities and Can Do So Without Sacrificing Your Lifestyle” is perfect if you’d rather be hands-off and avoid the hassle of being a landlord. “Getting Rich in Real Estate Partnerships: Unconventional Investing Equals Unconventional Financial Benefit” will tell you all about what we do here at Heartland Investment Partners. Finally, “Paranoid Banker Secrets: A Conservative Investors Guide to Double Digit Returns in Any Economy” is helpful for just about anyone, especially in the kind of crazy economic times we’ve been having.
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2. The property owner was on site and actively trying to maximize their property value, but they didn’t know what to do beyond adding new paint and carpet. This was also a big missed opportunity. To help investors in both of those situations make more money, I wrote “The 9 Month Investment.” Writing it was easier than I thought. I just set aside 45 minutes every weekday morning and wrote as much as I could for a full month straight. The book still holds up almost 20 years later! It explains how to purchase an apartment property and radically improve its income stream in as little as nine months — without fixing up the units, painting, landscaping, or any of that. Of course, I’ve used the method myself. Using the tips in the book relating to rent, insurance, taxes, and more, I boosted the value of one property I bought from $4.1 million to $5.5 million in nine months. That book was a lot of fun to write and Heartland investors found it useful, so over the next 17 years, I wrote four more to help out all different kinds of multifamily investors.
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All five of my books are available on Amazon in old-school paper or Kindle versions, and you can also download them as PDFs for free on my website, DarinGarman.com. If you know someone interested in investing, snag these books for stocking stuffers, or just grab copies for yourself as an early Christmas present. I won’t tell!
Happy holidays,
–Darin Garman
319-350-5378 1
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AN OVERVIEW OF THE RISKS OF VIRTUAL MONEY Cryptocurrency — Is It Safe?
When people hear the word “cryptocurrency,” some may associate it with cybercriminals and unscrupulous activity. But is using cryptocurrency actually safe? Let’s take a look at several common concerns to answer that question.
Not all cryptocurrencies are “unhackable,” however. In 2018, hackers robbed Coincheck investors of nearly $534 million.
IS CRYPTOCURRENCY SAFE TO USE?
IS CRYPTOCURRENCY SECURE?
Currently, it’s perfectly legal to buy and sell with cryptocurrencies. In fact, if you use a crypto exchange like Gemini, many big-box merchants have partnered to trade and sell their goods for cryptocurrencies like Bitcoin. If you’re considering putting most of your funds into cryptocurrency to use like a checking account, however, it may not be the best decision. The market fluctuates dramatically, even if the values have, overall, risen to enormous highs over the past few years.
If you put your money into a bank insured by the Federal Deposit Insurance Corporation (FDIC), you know your money is safe (unless something extremely drastic happens to the economy). However, if you put your money into cryptocurrency, you might wonder if it’s secure or whether hackers can take it from you. Luckily, the blockchain technology of cryptocurrency records every single transaction as timestamped “blocks” in a digital ledger. Additionally, every transaction requires a two- factor authentication process. It’s a complex, technical process, but it makes cryptocurrencies extremely difficult to tamper with, especially the biggest currencies like Bitcoin or Ether.
invest or play the market. Just make sure to keep your cryptocurrency portfolio diversified, and don’t invest too deeply in one currency over another. Research the cryptocurrency exchange you plan to use. Never invest more than you’re willing to lose, and try to talk with experienced crypto investors to gain their tips and insights. By utilizing this knowledge, you can use crypto thoughtfully and safely, and you’ll have some insights to share when people ask you the same questions.
IS CRYPTOCURRENCY SAFE TO INVEST IN?
As a newly created market, cryptocurrency is still fairly volatile in the eyes of financial experts. However, that doesn’t mean it’s a bad idea to
Boost the Worth of Your Investments the Easy Way
LET ME CREATE VALUE OUT OF THIN AIR!
Yes, you read that right: I create value out of thin air! Before I tell you how, I want to clarify that I am not on some kind of “ego trip.” Nor will you see me in Vegas performing any magic shows! What I am talking about is creating hundreds of thousands of dollars in value through apartments ... by reducing pain-in-the-butt taxes. Frankly, I do a very, very good job of this — and your wallet can benefit! Right now, I’m about 80% through working on property tax assessments for our apartments and those of other landlords and investors who hired me to find untapped value in their properties. Across all of those properties, I’ve created a seven- figure jump in value! I successfully reduced one apartment owner’s taxes by $50,000. Yep, $50,000! That means their property is now worth $700,000 more than it was yesterday, and I added $50,000 of income to their bottom line. Let that sink in a minute.
I also won a $20,000 reduction on the taxes of three apartment properties. I increased the overall value $250,000 in a matter of days WITHOUT spending any money on capital improvements. Let that sink in! I know it probably seems impossible to add hundreds of thousands to your net worth with NO WORK. But it IS possible if you know what you are doing — and I do. In fact, I’m obsessed with it. Right now, the tax assessors hate me. They want me to leave the state. But I’m not going anywhere! I even plan on showing up in court if that’s what it takes to get our taxes lowered. I do this for all of the projects I am personally involved in, and it’s just one of the ways I create value for my fellow investors, my partners, and myself.
I’ve even boosted the value of properties I’ve owned for years! This is why other landlords and investors hire me to find untapped value in their properties. I can help you, too. If you are as obsessed with investing as I am, what are you waiting for? Call me at 319-350-5378 or email Darin@HeartlandInvestmentPartners.com to start adding value today.
–Darin
Of course, I can’t work magic with every property. Not every project is a home run, but many are.
2 DARINGARMAN.COM
Published by Newsletter Pro • www.NewsletterPro.com
I WA LIFE
SUDOKU
Step Inside Santa’s Castle
SOLUTION
as Town’ of
In the ‘Christm Storm Lake, Io
wa!
Little kids in Storm Lake, Iowa, grow up believing that Santa only takes up residence in the North Pole for part of the year. The rest of the time, he lives right there in the town in the beautiful stone building known as Santa’s Castle! The castle is actually Storm Lake’s historic Carnegie Library, but every December, it transforms into a Christmas wonderland fit for a fairy tale. The tradition started back in 1962 when the castle’s owners put four animated elves on display. Today, it lights up with a collection of more than 100 animated Christmas characters, a model train, dozens of decorated trees, and of course, Santa Claus himself if you time it right. Storm Lake is just one of Iowa’s dozen or so “Christmas Towns,” which go all-out with decorations and experiences every holiday season. Families from across the state road trip through the snow to enjoy the Enchanted Forest Walk, Festival of Trees, and hot chocolate in the Villages of Van Buren, the Christmas Train in Mount Pleasant, the Santa Express in Boone, and the Dutch Christmas celebration in Orange City — complete with the Dutch Santa, Sinterklaas, riding in on a white horse. One of our favorite Christmas towns is Keokuk, which has been home to Toyland, Santa’s Workshop, and a famous nativity scene since 1989. Every year, the residents also put up light displays featuring more than a million bulbs. You can drive through the decorations in your car, and about 20,000 families do so every December! Finally, we can’t end an article about Christmas in Iowa without mentioning The Shrine of the Grotto of the Redemption in West Bend. It’s an incredible work of art featuring nine separate grottos that display scenes from the life of Christ, including The Stable in Bethlehem and The Christmas Chapel. Even for folks who aren’t religious, the Grotto is worth seeing! It took more than 50 years and almost 100 carloads of stone — including petrified wood, malachite, jasper, quartz, topaz, and stalagmites — for Father Paul Matthias Dobberstein to build it. To learn more about the Grotto or plan a trip, visit WestBendGrotto.com.
SALES AND SUCCES S
APARTMENT
11 DOWNTOWN CONDO RENTAL UNITS! TERRIFIC FOR A 1031 EXCHANGE. FULLY RENTED! SEE DARIN FOR DETAILS!
4 UNITS — SOLD! RECORD PRICING!! TERRIFIC LOCATION!! ALL 2 BEDROOM
4 UNITS SOLD! GARAGES 5TH UNIT POSSIBLE (2) 3-BEDROOM UNITS! (2) 2-BEDROOM UNITS RECORD PRICING!!
CONTACT DARIN TODAY AT 319-350-5378 FOR MORE INFORMATION ON THESE LISTINGS!
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HEARTLAND INVESTMENT COMPANIES
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
Darin Garman: Heartland’s Most Trusted Multi-Family Investment Advisor 2505 Silver Oak Trail Marion, IA 52302 DarinGarman.com 319-350-5378
INSIDE
Page 1 5 Stocking Stuffers for Investors
Page 2 Is Virtual Money a Safe Choice?
Want to Boost the Value of Your Investments? Darin Can Help!
Page 3 Is Santa Actually From Iowa?
Apartment Sales and Success
Page 4 4 Steps to a Better Lead Nurture Campaign
People want to do business with people they trust, and you can’t form a strong relationship after just one interaction. It takes time to build a connection with potential and current clients, and the more you put into these relationships, the more you will get out of them. When lead nurture is one of your top sales priorities, you land better sales, generate more customers, and create lasting partnerships that spawn referrals and more money spent. See Sales Grow WITH 4 LEAD NURTURE MUST-DO’S IN 2022!
USE MULTIPLE TECHNIQUES: In today’s digital age, you may believe email is the best way to put your message at the forefront of your prospects’ minds, but that’s the wrong approach. Your prospects get hundreds of emails every day — what’s going to make yours so special? (It probably won’t be.) You also have to target them with direct mail, phone calls, and freebies. Hit them on multiple levels, allowing your business to stand out from the crowd. TRACK: Once you make a sale, ask the customer what motivated them to buy from you. How did they hear about you? What platforms did they enjoy? This information can help you track what’s working and what isn’t, allowing you to invest properly in your lead generation campaign. Furthermore, track open rates, responses, and phone calls after you release a lead nurture message. This data is invaluable.
If you’re ready to get started, don’t forget these four tips.
AUTOMATE: There’s no reason lead generation has to require extra work, even if it is a top priority. Set up weekly or monthly email messages, newsletters, postcards, celebration cards, and coupons that directly put your information in your potential consumers’ hands. This constant drip ensures you are always communicating with your leads without much effort. BE CONSISTENT: Far too many businesses give up after three or four lead generation tactics because they “haven’t seen a response.” Nurture takes time! You wouldn’t expect a newborn to walk — why are you expecting your prospects to invest after such a short time? Commit to the long game, and you will gain the right customers who are excited to work with you!
Lead nurturing should be a big component of your business in 2022. We promise the effort will pay off!
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DARINGARMAN.COM
Published by Newsletter Pro • www.NewsletterPro.com
• I GET DEALS CLOSED AT HIGH PRICES EVEN WITH COVID-19! • I GET MANY OWNER’S FULL ASKING PRICE FAST!
WHAT AN UNBEL I EVABLE 2021 ! LOOK WHAT HAPPENS WHEN YOU CONTACT THE AREAS APARTMENT SPEC IAL I ST FOR OVER 30 YEARS !
• I GET DEALS CLOSED ON THE OWNERS TIME FRAME!
16 Units! Closed!
12 Units! Closed!
36 Units! Closed.
48 Units! C L O S E D !
30 Units! Closed!
• DEALS CLOSED WITH NO HASSLES FOR OWNER, TENANTS OR STAFF! • THESE DEALS HAD NO LENDER ISSUES! NO LEGAL ISSUES!
16 Units! Closed!
8 Units! S O L D!
12 Units! S O L D!
DOWNTOWN RENTAL CONDOS SOLD! SOME STILL AVAILABLE— CALL DARIN!
MP HERE MANY OF THESE BIG OFFERS IN JUST DAYS!
RECORD PRICING!!
• EASY, EASY, EASY!
MP HERE
HEARTLAND INVESTMENT REAL ESTATE
1350 BOYSON ROAD A-1 HIAWATHA, IA 52233
DARINGARMAN.COM IS “ THE PLACE ” WHERE MULTI - FAMILY INVESTORS GO
CALL / EMAIL Darin Garman, Apartment Specialist! #319-350-5378 DARIN.GARMAN@GMAIL.COM WWW.DARINGARMAN.COM
HOLD ON TO THIS FLYER AND MAKE 2022 YOUR BEST YEAR EVER!!! CALL ME ANYTIME FOR APARTMENT OWNER, MARKET OR LANDLORD INFORMATION. THERE IS NEVER ANY OBLIGATION! ASK ALL OF MY AREA LANDLORD AND APARTMENT OWNER CLIENTS!! HAPPY LANDLORD REFERENCES SHARED ANYTIME!! GO SEE ALL OF YOUR RESOURCES AT WWW.DARINGARMAN.COM
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