HOW TO READ AND FOLLOWOUR STRATEGIC ARTICULATION MAP
How to Read and Follow our Strategic Articulation Map
Our purpose is to develop and connect philanthropic leaders, interpret and influence public policy and activate and align foundation capital to make a transformational difference in all Georgia’s communities.
To align our strategic plan to our purpose, it helps to decompose this sentence into its 4 key parts.
Develop & Connect Philanthropic Leaders
Interpret & Influence Public Policy
Activate & Align Foundation Capital
The first 3 elements describe what we will do. How we will act. Focus on the VERBS of each top row.
To Make A Transformational Difference In All Georgia's Communities
DEVELOP AND CONNECT PHILANTHROPIC LEADERS
The final state is our impact. It’s our ‘why’. It’s what drives our action.
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STRATEGIC PRIORITY
FLIP THE PHILANTHROPY NORM FROM EXCLUSIVE TO RADICALLY INCLUSIVE Our value added through GGA is higher, the more funders we have at the table. We create more synergy between funders and with key partners. We will uplift other’s voices - always having Inclusion at the center.
Over the next few pages, we will decompose each of these 4 elements using this approach.
THINK BIG (By 2026 we will see)
START SMALL (By December 2022, we will see)
SCALE FAST (By 2024, we will see)
GGA is the preeminent resource for aspirational, connected, and knowledgeable philanthroapic leaders working in Georgia.
GGA is the learning center for funders working in Georgia to gain timely insights and grow their skills around our through lines (racial equity, civic engagement, environmental sustainability).
GGA participants have chosen learning and project goals and are tracking progress and experiences with certifications and digital badges.
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Strategic Priority – What is important about this element and why Vision Snapshots – We use a THINK BIG, START SMALL AND SCALE FAST rhythm to set our aspirations. These describe what we aspire to see in 5 years, 1 year and 3 years respectively. Our Differentiators declare what we will do differently that we’re not doing now. This gives us a sense of our change mandate. Our Headline Indicators will measure our progress to let us know how well we’re moving towards our visions and aspirations. Our Critical Initiatives lay out what we’re going to do starting in 2022. It doesn’t yet indicate specific timing or priority. But it does illustrate what we must begin to do to create the vision.
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GGA convenes ANY AND ALL funders in Georgia to ensure its reach into all Georgia communities.
GGA is a known quantity to the entire funder community working in Georgia and its key partners by being responsive to the way we collectively address issues using philanthropy.
GGA has a strategy to reach untapped funders working in Georgia that and works intentionally to engage them (make room for everyone at the table).
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GGA has formally developed it’s ‘network of networks’ with tools and communication mediums that promote the rapid and transparent exchange of information about issues and strategies in Georgia.
Grantmakers are well networked, know each other, and USE those relationships to do their work.
Philanthropy leaders in GA are easily able to query interest areas and quickly connect with colleagues and partners to explore strategies or access guidance.
DEVELOP AND CONNECT PHILANTHROPIC LEADERS
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FINDING YOUR FORTE STRATEGIC ARTICULATION
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DIFFERENTIATORS
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SHIFT GGA FROM BEING “AVAILABLE TO JOIN” TO “SEEKING ‘OTHERS’ TO JOIN” Intentional outreach to engage new faces. We position GGA to lead but also be adept to take a step back to listen, follow, or partner.
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HEADLINE INDICATORS
2022 CRITICAL INITIATIVES
• Completed learning assets • Status reports on individual and group learning progress • Post-completion evaluation
• Develop a learning strategy with curriculums, training strategies, and plans for GGA participants in coordination with SECF • Launch Learning Management System (LMS) to develop, deliver and manage process
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• Branding on Purpose – Marketing/PR plan to target all funders working in Georgia including social media, website, media/pr, targeted business development • Ensure we are reaching the different types of foundations (corporate, family, private, community). • Deploy a CRM in careful coordination with SECF. • Launch a series of participant growth initiatives, including peer-to-peer strategies, to bring in all funders working in Georgia - from metro to rural to national
• Event participation, engagement, and evaluation • Private social media group member count (Facebook, LinkedIn) • Net Promoter Score
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• Number of GGA participants • Diversity of participation • Activity level of on communication platform (click throughs, content added, queries made, replies to queries)
• Develop network model and scope framework that includes process, technology, etc. • Develop and launch network mapping story telling campaign to feature examples of funding collaborations and impact
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FINDING YOUR FORTE STRATEGIC ARTICULATION
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FINDING YOUR FORTE STRATEGIC ARTICULATION
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