DEVELOP AND CONNECT PHILANTHROPIC LEADERS
DIFFERENTIATORS
SHIFT GGA FROM BEING “AVAILABLE TO JOIN” TO “SEEKING ‘OTHERS’ TO JOIN” Intentional outreach to engage new faces. We position GGA to lead but also be adept to take a step back to listen, follow, or partner.
HEADLINE INDICATORS
2022 CRITICAL INITIATIVES
• Completed learning assets • Status reports on individual and group learning progress • Post-completion evaluation
• Develop a learning strategy with curriculums, training strategies, and plans for GGA participants in coordination with SECF • Launch Learning Management System (LMS) to develop, deliver and manage process
• Branding on Purpose – Marketing/PR plan to target all funders working in Georgia including social media, website, media/pr, targeted business development • Ensure we are reaching the different types of foundations (corporate, family, private, community). • Deploy a CRM in careful coordination with SECF. • Launch a series of participant growth initiatives, including peer-to-peer strategies, to bring in all funders working in Georgia - from metro to rural to national
• Event participation, engagement, and evaluation • Private social media group member count (Facebook, LinkedIn) • Net Promoter Score
• Number of GGA participants • Diversity of participation • Activity level of on communication platform (click throughs, content added, queries made, replies to queries)
• Develop network model and scope framework that includes process, technology, etc. • Develop and launch network mapping story telling campaign to feature examples of funding collaborations and impact
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FINDING YOUR FORTE STRATEGIC ARTICULATION
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