3 Resolutions Your Whole TeamWill Love
Create Professional Development Employees who strive to perform better and learn more make for better team members, and when you provide opportunities for them to grow, you’re not providing them with an exit plan — you’re giving them an incentive to stay. Create clear and organized professional development opportunities, be they monthly workshops or opportunities for higher education. Your employees will feel supported in their personal goals, and you will retain talented, knowledgeable employees. Improve Perks This seems vague, but employee perks go beyond dental benefits and pizza parties. Look for ways you can strengthen your team’s bond while also improving the benefits they get for working for you. For example, if your company loves a local sports team, host a yearly outing to one of the games. This is a chance for your employees to bond while also providing a perk they will love! Another example could be providing more personal days. This is a great idea for employees with young families! To find what works for your business, search within your current culture to find clues as to what employees may want. (Or, create one of those surveys we mentioned!)
Creating a company culture is an evolving process. It’s no surprise that it’s easy to get bogged down by what you should do versus what’s right for your company.
This new year, set realistic goals for your company’s internal personality and take actionable steps to make these goals possible. Here are our top three suggestions, with “how-to’s” built right in. Improve Communication This is a two-way street. Encourage your employees to speak up and share their opinions, while you provide regular feedback for your team. Here’s how you can avoid all-out war.
For starters, send out regular surveys. Ask employees what’s working well and what they are struggling with. Be sure to include multiple-choice and short-answer questions, and keeping it anonymous may help employees open up. Similarly, sharing feedback with employees about ways they could improve their work and encouraging them to set goals can provide greater support. Plus, it keeps you engaged with employee impressions and growth.
Can Content Marketing Build Your Business for You? Expert Joe Pulizzi Says Yes in ‘Content Inc.’
capture their attention? The best way is to construct a solid, long-lasting business that is positioned for today’s content-driven world. Many now recognize Pulizzi as a content marketing pioneer. He knows that old clickbait tactics won’t work. If you want to create ideal content and capture the attention of desired customers, you’ll want to read how Pulizzi breaks down the business-startup process into six steps, making it easy for any new entrepreneur to visualize, launch, and monetize a profitable business. • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion. This first step is important. • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists.
Can a business work if you get your customers first and develop products later? Yes — and, arguably, it’ll operate more profitably than if you did it almost any other way. That’s the radical idea behind “Content Inc.: How
Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi. Even if your business has something great to offer customers, today’s markets are dynamic, and customers are fickle, researching Google reviews and constantly getting distracted from your Facebook ads with their latest local marketplace notifications. So, how do you
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