professional profile
Turning opportunity into Impact: A career in motion
Please provide some background on where you come from, your school and tertiary education and where you first started working? I come from a strong sales and marketing background, with a passion for strategy and business development. I finished my high school career in the UK and came home to complete my BCom Degree in Marketing and went on to earn a Postgraduate Honours degree in Business Administration through the University of South Africa . My career started in junior external sales, my job was to handle the smaller clients that the senior sales reps could not get to, this is where I learned the fundamentals of customer engagement, problem-solving, and relationship-building - Business goes beyond strategy - it involves vision, relationships, and the ability to adapt in a constantly evolving landscape. EMVAfrica Business Development and Marketing Manager Bradley Klassen, has built his career by focusing on identifying opportunities, fostering strong client relationships, and supporting sustainable growth. Here, we speak to Bradley about his journey, the lessons he’s learned, and his insights into South Africa’s stainless steel landscape…
skills that continue to shape my approach to business today. There is no such thing as smaller clients, I believe in growing with my clients , and that’s what I did. What are some of the key work experiences or projects, that you have worked on that have challenged you but also helped to shape your skills, experience and career advancement? Over the years, I’ve worked on several challenging yet rewarding projects that have honed my skills in sales, marketing, and business development. In sales a highlight for me is tapping into new territory or the development of new product lines , watching it go from inception to generating revenue for the organisation. A key focus has been leveraging marketing channels to bridge the gap between prospects and clients, ensuring a seamless customer journey. I’ve also been involved in strategic growth initiatives, helping expand market share and build brand equity. Leading projects that required creative problem- solving and cross-functional collaboration has significantly contributed to my professional growth. Under the leadership of the senior management team at EMVAfrica, I find there is always opportunity for more experience and to learn. No one man is an island, so having a solid team is what creates success. I love being part of a team, aligning our efforts to culminate in our goals being achieved.
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Issue 1 – 2025
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