MARKETING APPROACH Although in the early stages of development, the Production Team for AIMLESS has already begun implementing their marketing strategy with Excellence Factory and Studio 951. Marketing starts at the beginning of development and finishes after release on all distribution platforms. This means immediately beginning grassroots marketing efforts through social media and targeted genre fan bases (thriller fans/sleep paralysis victims). The Producers recognize the necessity of savvy & thoughtful marketing campaigns and realize their importance in the overall success of the film.
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