DID YOU HAVE TO CONSIDER HOW THE BRANDING WOULD
WORK WITHIN THE VENUE?
Absolutely; branding has to be context – as well as content – driven. It was a joy to design for Castle Fine Art on King Street though, because the styling of the gallery lends itself to so many options. It’s contemporary and slick, but it also carries so many traditional elements from the original building, and already has a very eclectic feel thanks to how the interior has been finished. All the textures, fabrics, metallic elements and various wood tones gave me great scope.
ANY FINAL THOUGHTS?
Only that I hope visitors to the exhibition get that ‘party’ feel from the environment we’ve tried to create, and that it enhances their enjoyment of the artwork… that means I’ve done my job!
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