Marketing and Communications
A successful first year with our website: 30,200 visitors 75,400 views Top pages visited: Home, Events and Programs (calendar), Bagpipes & Bonfire, Greene Nature Preserve, Your Preserves. 52% viewed on a mobile device, 47% on a desktop, 1% on a tablet. Continued to enhance all webpages and calendar blocks. Continued producing exciting and engaging social media content on Instagram and Facebook with over 3,000 followers. Utilized LFOLA LinkedIn page and press releases to share stories about accomplishments of the organization. Engaged an outside graphic designer to create all new maps of LFOLA preserves, including our new preserves, Mello’s Preserve at Westfork Savanna, Carruthers Nature Preserve, and Deerpath Farm.
Created and produced a new z-card map of all preserves in collaboration with a hired graphic designer.
Started the process of creating new interpretive and historical signs for Middlefork Farm and Derwen Mawr Nature Preserves. Increased utilization of user-friendly flippable documents for the board directory and event programs. Continued to create and produce bronze donor plaques, hatchet directional and informational signs, and tribute bench plaques throughout our preserves. Established a video library using drone enhanced video footage including events, burns, ongoing stewardship projects, and land acquisitions. Produced our 110th Grass Roots newsletter/annual report and sent 12 monthly eNewsletters and 50 targeted electronic communications to over 6,400 email subscribers, a 13% increase. Designed an informative LFOLA postcard that hit all 12,800 households in Lake Forest and Lake Bluff inviting households to get involved in programs, events, membership, and volunteering.
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