Adapting and expanding the County ’ s branding to a “ family ” of uniformly designed wayfinding signs would increase the visibility and recognition of all greenways as a cohesive system. Figure 38a and b demonstrate how to incorporate a consistent design theme across signage with different types of information and in dif- ferent contexts. The graphics show two examples of unified branding, as follows: • Example 1 ( Figure 38a ): Adhering to branding guidelines, and having signs complete with the full county logo. • Example 2 ( Figure 38b ): Depending on the pro- duction style and budget, potentially using re- versed colors for the County logo to better differ- entiate between design elements. Note that these graphics are representative and not prescriptive for the ultimate designs the County may choose to use for an updated system of signage. This would be developed in coordination with appropriate County departments. To be determined though a fu- ture dedicated wayfinding design effort, the design could build upon the existing signage design as shown in Figure 38a and b or create a custom design, such as used along portions of the SUN Trail network in other counties of Florida ( Figure 39 ). Future efforts are needed to clarify where such sign- age applies (for example, on Park & Conservation Trails) and whether there would be any differentia- tions based on location. In addition, further conversa- tions are needed regarding sign production, and whether this needs to be included in the County brand guide. These next steps will occur after the Master Plan is completed. Mileage and Location Markers Beyond wayfinding at trailheads, junctions, and where directional guidance is needed, a standardized system of greenway mileage markers is a user amenity that aids the ability to pinpoint specific locations along the greenways. The mile markers are valuable to recrea- tional users who want to track the distances they trav- el. In coordination with the destination - based way-
finding distances, the mileage zero points may op- tionally be set at the ends of long - distance greenways or be reset between notable destinations or junctions. A system of location markers with unique identifica- tion number codes for each location may be installed where there will not be branded mileage markers. Being coded into the emergency response GPS sys- tem, these unique location identifiers can assist maintenance staff and emergency responders to quickly find specific locations reported as needing attention. Maps, Apps, and Data Greenway maps and brochures inform residents and visitors of the completed greenways network and at- tract recreational use. All maps and project infor- mation can be made available on the County website and shared via social media. Maps and greenways in- formation can be made available through interactive online maps that allow searching for customized route options and allow for real - time updates. The County can both produce their own online map portal using their GIS system and provide route data that can be used by third - party applications such as AllTrails, Ride with GPS, Avenza, or Strava. Static maps are useful information to provide at trail- heads and waysides. The physical maps used at way- sides can include encouragement for users to take photos and include QR codes or similar methods for users to access the online materials. While online in- formation is increasingly used, routinely updated and printed maps are still preferable for many users.
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HILLSBOROUGH COUNTY GREENWAYS AND TRAILS MASTER PLAN
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