Shane Pontet Portfolio

I'm a creative graphic designer from Worthing, UK, fueled by bold ideas and a love for hitting the hiking trails. My passion lies in crafting unique visuals that combine vibrant colors, a touch of experimental typography, and a whole lot of personality. Print design is my bread and butter, but I also have a vase amount of experience with the ever- evolving digital world that stretches 9 years. My experience spans across various design disciplines, including posters, editorial work, brand identity, and even web design. But my skillset goes beyond visuals. I'm a marketing powerhouse, adept at creating captivating social and email campaigns and brainstorming impactful concepts. I can also lend a hand with copywriting and social media design and management, drawing on my extensive experience in these areas. So, whether you need a creative powerhouse for your in-house team or someone to bring your vision to life with stunning visuals, I'm your guy!

Hi, I’m Shane I'm a creative graphic designer from Worthing, UK, fueled by bold ideas and a love for hitting the hiking trails. My passion lies in crafting unique visuals that combine vibrant colors, a touch of experimental typography, and a whole lot of personality. Print design is my bread and butter, but I also have a vase amount of experience with the ever-evolving digital world that stretches 9 years. My experience spans across various design disciplines, including posters, editorial work, brand identity, and even web design. But my skillset goes beyond visuals. I'm a marketing powerhouse, adept at creating captivating social and email campaigns and brainstorming impactful concepts. I can also lend a hand with copywriting and social media design and management, drawing on my extensive experience in these areas.

So, whether you need a creative powerhouse for your in-house team or someone to bring your vision to life with stunning visuals, I'm your guy!

Shanepontet@outlook.com https://dribbble.com/shanepontet

Shanepontet@outlook.com https://dribbble.com/shanepontet 07904 056 129

Atlas Brand Identity / Print / Digital

Tasked with defining the brand identity for Atlas, an organic rust care solution, I began by crafting a logo that exuded a rugged appeal, complemented by symbols rooted in the brand's Greek origins. In addition, I curated a custom icon set and developed realistic mock-ups of the product, providing the client with a vivid visualization of the brand story and product aesthetics.

Chinese Tiger Society Brand Identity / Print / Digital Embarking on the transformation journey with the Chinese Tiger Society, my overarching goal was to breathe new life into their brand and amplify their message for tiger conservation. The initial step involved a thorough exploration of cultural nuances, translating them into a revamped logo that subtly integrated the Chinese symbol for "King," symbolising the tigers' regal status. This revitalisation extended to a simplified yet impactful poster, featuring bold colours and the rallying tagline "Protect the stripes, secure their future." The narrative took a digital leap with the creation of an interactive app, offering users a comprehensive insight into individual tigers and an avenue for direct support. The app's rugged design aesthetic ensured an immersive experience, aligning seamlessly with the Society's adventurous brand spirit. Overall, the strategic enhancements breathed new vitality into the Chinese Tiger Society's identity, transforming it into a dynamic force for tiger conservation that seamlessly blended cultural reverence with contemporary activism.

Quality Care Group Brand Refresh / Print / Digital During my tenure at Quality Care Group, I addressed branding challenges. Firstly, I streamlined the brand by consolidating 12 separate logos for various services, eliminating confusion for customers. Secondly, I tackled inconsistencies between print and online colours. The initial vivid pink posed printing issues, so through extensive testing, I curated a cooler tone that ensured harmony across both mediums. Subsequently, I revamped the front page, eliminating remnants of the old brand and enhancing the customer journey. Additionally, I took on the design of marketing collateral, including the expo stand for the Care Show.

Subcold Print / Digital

I designed a comprehensive suite for Subcold, a company specialising in mini fridges and drink coolers. My work includes a billboard, merchandise, and social media posts. I illustrated snowy mountains and seamlessly integrated them into the overall design. The billboard features a 10% off discount, cleverly embedded into the mountain illustration to appear as though it is made of snow. Additionally, I positioned the products to look nestled in the snow, enhancing the visual appeal and creating a more engaging feel.

Subcold

Safe Site Print

Safe Site specialises in selling construction barriers that are designed to keep the public safe. My task was to create a product specification sheet for their Centipede 2 product. This particular barrier can be extended to the required length for various construction projects. While adhering to their brand guidelines, I incorporated some visually appealing elements such as boxes and a large 'S' shape to make the document more engaging and informative for the reader.

Mid Sussex Council

Mid Sussex Council Brand Refresh / Print / Digital

Join us and make a difference in our community Visit missussex.gov.uk

I was apart of the team that worked on the re- branding of Mid Sussex District Council. The goal is to give their image a fresh look, aiming to attract a younger audience. My responsibilities include creating mock-ups and adapting artwork to fit the new colour palette. While the re-brand hasn't launched on the web, it's set to be revealed soon.

KIKI Brand Identity / Print / Digital

Crafting KIKI's identity for premium coffee experiences involved thoughtful design elements. The playful and cheerful KIKI logo, featuring a heart, adds warmth and familiarity. Green tones symbolise freshness, growth, and vitality, creating a calming environment. Packaging for light, medium, and dark roast beans uses distinct scenic backgrounds, united by a green strip for essential details. My billboard design simplifies communication, showcasing KIKI's variety effectively. Incorporating all three coffee strengths communicates diversity, ensuring the message resonates with varied taste preferences. The design captures attention, inviting passersby to experience KIKI's delicious coffee. For coffee cups, simplicity and personality merge seamlessly in my design. Balancing unique elements with simplicity, the cup design creates a memorable experience. Overall, the coffee cup design contributes significantly to a positive customer experience, standing out in its simplicity and distinctive personality. The paper bag design completes the takeaway experience for KIKI's delightful treats and coffee.

Medici Candles Brand Identity / Print / Digital Approached by Medici Candle Co, a luxury organic candle brand, I re-branded their image with custom watercolour illustrations, capturing scents and a natural theme. Drawing inspiration from Victorian shapes and Baroque music, I curated a colour palette for the project. Each candle's packaging featured unique watercolour illustrations tailored to the fragrance, with a minimal, brand- strengthening strip at the jar's bottom, allowing for visual richness without overwhelming the product.

DHL

DHL Digital

In my role as a designer at a marketing and design agency, I undertook the responsibility of crafting a series of social media posts for DHL, shedding light on the intricacies of their cucumber delivery process.

Brighton Aesthetic Brand Identity / Print / Digital

Brighton Aesthetic, renowned for non- plastic surgery cosmetic procedures and aesthetic training, entrusted me with a redesign to infuse modernity into their brand. Embracing the client's preference for gold, I meticulously created five versatile logo variations. To amplify the brand's essence, I curated a colour palette featuring serene shades of blue and cream, effectively conveying a natural and revitalised ambience. The result is a comprehensive redesign that harmonies elements, offering a cohesive and contemporary identity poised to resonate with both clinic clients and aspiring practitioners alike.

BOWL CENTRAL Brand Identity / Print / Digital

I revamped the brand identity for Bowl Central, a Fareham-based bowling alley and entertainment centre. The project included a new shield-shaped logo with bowling pins, merchandise designs, outdoor signage, shop banners, and social media posts, all in primary red and navy colours. This comprehensive design initiative aimed to enhance Bowl Central's visual appeal and reinforce its vibrant, family- friendly atmosphere.

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BOWL CENTRAL

BERRY & SON Brand Identity / Print / Digital

I developed a comprehensive brand identity for Berry & Sons, an 80-year-old family-owned business specialising in antiques, retro furniture, mirrors, and curiosities. The project included designing a primary logo with a vintage text formation and a secondary logo featuring a Greek pillar to symbolise historical significance. The chosen blue and orange colour palette highlights the brand's heritage and vibrancy. This identity seamlessly blends tradition with modern appeal, strengthening Berry & Sons' market presence.

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BERRY & SON

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