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Quality Care Group Brand Refresh / Print / Digital During my tenure at Quality Care Group, I addressed branding challenges. Firstly, I streamlined the brand by consolidating 12 separate logos for various services, eliminating confusion for customers. Secondly, I tackled inconsistencies between print and online colours. The initial vivid pink posed printing issues, so through extensive testing, I curated a cooler tone that ensured harmony across both mediums. Subsequently, I revamped the front page, eliminating remnants of the old brand and enhancing the customer journey. Additionally, I took on the design of marketing collateral, including the expo stand for the Care Show.
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