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KIKI Brand Identity / Print / Digital
Crafting KIKI's identity for premium coffee experiences involved thoughtful design elements. The playful and cheerful KIKI logo, featuring a heart, adds warmth and familiarity. Green tones symbolise freshness, growth, and vitality, creating a calming environment. Packaging for light, medium, and dark roast beans uses distinct scenic backgrounds, united by a green strip for essential details. My billboard design simplifies communication, showcasing KIKI's variety effectively. Incorporating all three coffee strengths communicates diversity, ensuring the message resonates with varied taste preferences. The design captures attention, inviting passersby to experience KIKI's delicious coffee. For coffee cups, simplicity and personality merge seamlessly in my design. Balancing unique elements with simplicity, the cup design creates a memorable experience. Overall, the coffee cup design contributes significantly to a positive customer experience, standing out in its simplicity and distinctive personality. The paper bag design completes the takeaway experience for KIKI's delightful treats and coffee.
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