Shane Pontet Portfolio

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Brighton Aesthetic Brand Identity / Print / Digital

Brighton Aesthetic, renowned for non- plastic surgery cosmetic procedures and aesthetic training, entrusted me with a redesign to infuse modernity into their brand. Embracing the client's preference for gold, I meticulously created five versatile logo variations. To amplify the brand's essence, I curated a colour palette featuring serene shades of blue and cream, effectively conveying a natural and revitalised ambience. The result is a comprehensive redesign that harmonies elements, offering a cohesive and contemporary identity poised to resonate with both clinic clients and aspiring practitioners alike.

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