02
Chinese Tiger Society Brand Identity / Print / Digital Embarking on the transformation journey with the Chinese Tiger Society, my overarching goal was to breathe new life into their brand and amplify their message for tiger conservation. The initial step involved a thorough exploration of cultural nuances, translating them into a revamped logo that subtly integrated the Chinese symbol for "King," symbolising the tigers' regal status. This revitalisation extended to a simplified yet impactful poster, featuring bold colours and the rallying tagline "Protect the stripes, secure their future." The narrative took a digital leap with the creation of an interactive app, offering users a comprehensive insight into individual tigers and an avenue for direct support. The app's rugged design aesthetic ensured an immersive experience, aligning seamlessly with the Society's adventurous brand spirit. Overall, the strategic enhancements breathed new vitality into the Chinese Tiger Society's identity, transforming it into a dynamic force for tiger conservation that seamlessly blended cultural reverence with contemporary activism.
Made with FlippingBook interactive PDF creator