Annual Training Conference '21 Virtual Navigation Guide

Hope Is Not A Plan Speaker: Phillip Kelley | 1 CEU Thursday, October 28, 2021 | 5 pm PDT | Live Q&A following webinar Online Store:

Pitching Green Infrastructures to Political Leaders: Not Just Benefits, But Also Tax $ Speakers: Dr. Wei Zhang & Gordon Mann | 1 CEU | 1 CFE Friday, October 29, 2021 | 8:30 am PDT | Live Q&A following webinar Online Store: The COVID-19 pandemic exposed the limited and unbalanced access to green infra- structures (GIs). There are many publications about the benefits of GIs. Interestingly, most of the audiences/readers are the believers. It is more of “preaching to the choir”! At the same time, a significant percentage of the population does not (or does not want to) believe it. This percentage seems higher among the law/budget makers, both elected and professional. The proof is the large number of budget cuts, layoffs, hire freezes, fur- loughs, or program reductions in parks and urban/community forestry since March 2020. How can we reach these non-believers? This webinar aims to provide the tools/resources to the green industry leaders on how to persuade their budget makers. Instead of endlessly talking about the big-picture benefits and economics of GI that seem non-related/non-essential to some law/budget makers, this talk gets directly to tax dollars, the thing they care about the most. It is two-fold: How do GIs save money? And how do GIs generate more tax revenue? Both are directly con- nected to the line items in a government budget. If you can assign the benefits of green space with a dollar amount, you can keep from falling asleep!

Often when in the field we commit to a path without truly knowing the end result (i.e. hoping it all works out). As an industry, we need to start making decisions based on training and tools that have consistent predictable results. Bottom line: We need to have a plan for every step of every job. This plan should be clearly communicated during the Z133-required job briefing; it should be agreed upon and understood by all parties involved; and, it should be written down and documented at the beginning of each day. As the work progresses, the plan should be reevaluated and discussed. The end result of this plan should be known and achievable, with safety being paramount, and it shall be executed with absolute control and confidence. Let’s stop using the word “hope” and take measures to devise a proper plan in order to succeed.

Phillip Kelley is Leader of Team Development & Training for Wright Tree Service (current); Contract climber and owner of Samara Tree Pres- ervation (current); Lead Instructor, North American Training Solutions (2009); and, has 26 years of active field experience. He has served as the Head Technician International Tree Climbing Championship (2018-pres- ent); Head Judge, North American Tree Climbing Championship (2014 -2018); Head Judge, Aerial Rescue International Tree Climbing Cham- pionship (2013 - 2018); Head Technician, Georgia Arborist Association

Wei Zhang holds a Ph.D. degree in Engineering from Virginia Tech. He has been doing research & development for the green industry for 10 years. His research areas include watering solutions for landscape plants, plant health, plant protection against stresses like drought and road salt.

Tree Climbing Championship (2009-2013); Past President of the Georgia Arborist Asso- ciation; CertifiedArborist, International Society of Arboriculture (2000 - present); Certified Line Clearance Tree Trimmer; Approved TCIAASTI Trainer; Certified in all TCIA arborist programs; author of multiple articles published in industry magazines; and speaker at numerous industry events and conferences since 2012.

ATC ‘21 - Resilient Communities: People, Places & Trees

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ATC ‘21 - Resilient Communities: People, Places & Trees

Page 47

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