RICE Strategic Articulation Map

OUR IDEA TO EVENT OPERATING MODEL

STAGES

STRATEGIC PRIORITIES - HOW WE BUILD BLACK BUSINESS

Access to mentorship, investors and other support

KEY ACTION ITEMS  Brainstorming and Idea Conception  Frame and Pitch Idea  Assess strategic alignment  Develop preliminary budget

Stakeholder revenue growth

Access to funding and financial assistance

Critical connection and camaraderie with networks of peers

RICE STRATEGY & EVENT IDEA

Access to logistical and technical resources

Business education & coaching

GATES

PROPOSAL

PROGRAMMING  Develop Event Big Idea (P1)

IDEA DEVELOPMENT

EVALUATION

OPERATIONS AND ADMIN  Keep critical operations associates informed with understanding and info (A1)  Provide direction to guests and stakeholders (A2) DEVELOPMENT  Invite donors including Russell Family members to event  Where necessary, find a sponsor for an event

MARKETING AND COMMUNICATION  Plan event space needs (M1)  Plan event communication needs (M2)

PROGRAMMING  Develop Pre-Event Plan (P2)  Plan and Prepare for Event (P3) ENGAGEMENT AND OUTCOMES  Conduct EO Info Session and Orientation (E1)  Develop E&O Event Plan (E2)  Manage and share calendar (E3)  Recruit and engage stakeholders (E4)  Collect Data (E5)

EVENT DEVELOPMENT

APPROVAL

PROGRAMMING  Plan and Prepare for Event (P3)

EVENT EXECUTION

ENGAGEMENT AND OUTCOMES  Collect Data (E5)

MARKETING AND COMMUNICATION  Manage and execute event communication (M3)

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