ignite 13
TAG were approached by RATIONAL UK to transform their existing outdated demonstration kitchen located at their UK HQ in Luton into a dynamic and flexible space for dealers and customers to visit and learn about the brand. TAG needed to produce a conceptual design in an open-plan space, capable of creating zonal areas with their own atmosphere. The spaces included: coffee and bar counter, breakout space with a high table, cooking and demonstration space. We also needed to ensure the concept created a showroom environment which focused on their equipment. Yet being dynamic to host industry events. Our design guaranteed that RATIONAL’s equipment could be easily removed and replaced with other models depending on customer demonstration requirements. TAG are immensely proud of the finished project, it has the WOW factor especially compared with what was there before. The client is thrilled, with it exceeding their expectations, confirming the design and layout has hit the brief on many levels The Customer Experience Centre has opened to well-regarded acclaim from all industry professionals, including RATIONAL employees, brand ambassadors and the press, hosting multiple demo days and industry events, including for the FCSI, Catering Insight Roundtable and the inaugural iMarketing Pro workshop for industry marketing professionals.
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