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1 The Low Bar Your Clients Expect and How to Clear It 2 Ring the Bell Spotlight: How Green Jay Transformed Their Digital Presence 2 The 5-Minute ChatGPT Training Saving Contractors Hours a Day 3 Upcoming Events 4 The 5-Minute Rule Wins You More Jobs INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • RamblinJackson.com
DOMINATE YOUR MARKET WITH THE 5-MINUTE CALLBACK STRATEGY Fast Callbacks = Fast Cash
If you want to dominate your market in 2025, there’s one metric you need to treat like gospel: Speed to Lead. And most landscape companies are blowing it. The first company to respond wins. Not the cheapest, not the flashiest, the fastest. And the data backs it up. According to Chili Piper’s analysis of thousands of sales interactions, when you respond to a lead within five minutes, you’re 21 times more likely to close the deal compared to waiting even 30 minutes. It’s time to take advantage of that edge. Work in the ‘5-Minute Golden Window.’ We call this the “5-Minute Golden Window,” and if your team isn’t aggressively protecting it, money is leaking out of your business every day. A prospect fills out your website form. Your phone rings with
no voicemail left. Someone messages your business online. Your clock starts ticking.
window. To make a behavior a habit, you must incentivize it.
If you respond within five minutes, you immediately separate yourself from 90% of the contractors in your market. If you respond the same day, congratulations, you’ve already beaten half your competitors who never call back at all. Yes, really. Remember Jack’s kitchen remodel from our cover story? Over half the contractors he contacted for a high-dollar job never responded. Not once. This is why the bar is so low (ridiculously low) and why you can clear it with almost no extra effort. Pay for the behavior you want. If you’ve got an office admin or salesperson handling calls, don’t just hope they’re fast. Reward speed. Create a bonus for every lead they respond to within the five-minute
You do this, and your company jumps into the top tier of sales organizations. Be the top 1% who call back immediately, while everyone else is still “getting around to it.” Keep an eye out for more marketing power moves. This Speed to Lead concept is just one of the strategies featured in Jack’s upcoming book, “The Tree of Good Fortune: The Landscaper’s Guide to Direct Response Sales and Marketing.” It’s coming soon, and trust us, you’ll want to be first in line. Because in this industry, speed isn’t just an advantage. It’s the difference between winning the job ... and handing it to your competitor.
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