THREE WAYS TO MANAGE YOUR RETAIL ENTRANCE
Open. Closed. Or both.
Every retailer faces the same trade-off at the entrance: keep the door open for footfall, or close it to control energy and comfort. The right answer is usually neither of the obvious two — it's the third option that gives you both.
RECOMMENDED
Closed door, no curtain
Open door + air curtain
Open door, no curtain
Welcoming + energy-efficient
Conservative energy strategy
Footfall-first strategy
Up to 86% reduction in entrance infiltration loss (EN 16101).
Minimises entrance heat loss when door is shut.
Maximum welcome and footfall conversion.
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Door stays open — full footfall benefit retained.
Lowest capital cost — nothing to install.
Brand experience extends to the street.
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Up to 30% footfall reduction reported by UK retailers.
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Heated jet at the threshold — customer steps into warmth.
60–80% of building's heating / cooling lost through the doorway.
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Reads as “closed” or unwelcoming to passing trade.
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Blocks dust, insects, pollen and street pollutants.
£1,500–£4,000 of wasted heat per year per door (typical unit).
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In-store scent and visual merchandising can't reach the street.
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BMS-ready and door-switch integrated for measurable savings.
Draughts at entrance — staff and customer discomfort.
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Awkward customer experience — pushchairs, bags, accessibility.
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Surface, recessed, or vertical install to suit any layout.
Increasingly out of step with ESOS, Part L, ESG reporting.
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Best for: virtually any retail entrance. Typical payback 6–24 months.
Best for: low-traffic specialist retail where door management is acceptable.
Default position for many UK retailers — expensive and increasingly non-compliant.
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