New Products • Issue 10 2021

CADBURY'S DAIRY MILK INVENTOR COMPETITION IS BACK FOR 2021!

Three finalists and their limited edition chocolate bar inventions go head-to-head to find the UK favourite, which will become part of Dairy Milk's permanent range.

Cadbury is Britain’s number 1 brand and saw an extra £140.1m in sales last year; the greatest absolute gain in The Grocer’s ‘Britain’s Biggest Brands’ report. Dairy Milk contributed most with 50.4 million more bars sold.*

Maltesers Buttons Orange Chocolate Bag 32g 36 Per Case 1019691

Mondelez has launched Cadbury Caramilk in the UK, after the flavour proved to be hugely

popular in Australia!

Maltesers Buttons Orange Chocolate Bag 102g 9 Per Case 1019690

Cadbury Caramilk Golden Caramel Chocolate Bar 37g 36 Per Case 1019624

Over 4 million households have purchased Maltesers Buttons in the last year and the UK has seen 20.5% growth in orange chocolate over the last two years.**

*The Grocer, April 2021 ** Neilsen Scatrack, Total Market May 2020

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