Tasmanian Hospitality Review - October/November 2025

LIFE MEMBER - THE MURE FAMILY

WINNER

Quality Tasmanian seafood and the Mure family go hand in hand when talking about world-class produce. For more than 50 years the Mure name has become inseparable from Tasmanian hospitality itself, and this year the family was bestowed Hospitality Tasmania’s highest honour. Three generations are intwined in the story, which began in a small Victorian cottage at Battery Point by George and Jill. The vision is now in the hands of Will and Jude alongside their children Eve, Wilson and Jock. And while the business may be multi- generational for the family, Jock believes the links much deeper than just those within in the Mure clan. “I think there’s been generations of Tasmanian families all around, it’s hard to meet someone that hasn’t had a friend or a family member that hasn’t worked at Mures at some point, and

JOCK AND WILSON MURE AT THE AWARDS FOR EXCELLENCE AND INSERT: WILL AND JUDE.

quite often it is people’s first job,” he said. “So I feel like it’s nice to be a part of a community here, and generations of Tasmanians have been part of our story.” Being handed the keys to a successful venture may sound daunting,

but Wilson said the support from those before him and his siblings has enabled Mures to continue flourishing. “I think our parents and our grandparents have done a very good job in encouraging us to

do what we love, and that just happens to be fishing and hospitality. “We all sort of went our own ways to begin with, and we’ve all just come back to the family business, because it is such an incredible thing that we’re a part of.”

33 Tasmanian Hospitality Review October/November Edition

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