ABOVE: AN ARTIST PERFORMS TO THE CROWD AND MAIN: PEOPLE ENJOYING THE BICHENO FOOD AND WINE FESTIVAL. PICS: PUDDLEHUB
Bicheno Food & Wine Festival INDUSTRY FEATURE
Each November, the coastal town of Bicheno comes alive for one of Tasmania’s most beloved food and wine events: the Bicheno Food & Wine Festival. Set on the shores of Waubs Bay, this one- day celebration draws thousands of visitors to the East Coast, and this year’s tickets are already sold out - a testament to the festival’s enduring popularity. The festival is more than just a tasting experience. It’s a showcase of Tasmania’s finest producers, from small-batch distillers and craft brewers to artisanal food makers and ice cream makers, all coming together to celebrate the state’s vibrant hospitality scene. Visitors are treated to world-class wine, bold local spirits, and delicious bites, while live music keeps the coastal energy high.
stays and increased visitation to the region. The festival’s partnerships with local tourism bodies, including East Coast Tourism Tasmania, ensure that visitors are encouraged to explore beyond the festival grounds - from Maria Island to the Great Eastern Drive - creating valuable dispersal throughout the East Coast. The Bicheno Food & Wine Festival is a community- led, volunteer-run event, reinforcing the strong connection between local business and the broader Tasmanian tourism & hospitality industry. By fostering these collaborations, the festival not only promotes local producers, but also strengthens Bicheno’s economy and helps position Tasmania as a premier food and wine destination. As festival-goers leave converted by the flavours and hospitality of the East Coast, the ripple effect is felt across the region: restaurants are booked, wineries see new patrons, and the local community enjoys the boost of a world-class event in their backyard. For more information about the festival and participating producers, visit www.bichenofestivals. com.au.
For hospitality operators, the festival provides a unique platform to reach a highly engaged audience. Participating stallholders gain exposure to thousands of visitors in a concentrated
timeframe, while local cafés, restaurants, and accommodation providers benefit from extended
55 Tasmanian Hospitality Review October/November Edition
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