Editorial line: focused on impactful messages
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01 Promoting active management and strong convictions
02 Provide consistent contents for each location
03 Be identified as a trusted partner
→ Short articles highlighting portfolio manager convictions → Capitalise on marketing work on impactful messages → Titled each of our publications, even recurrent ones
→ Produce contents that are relevant with the main sale priorities → Ensure regular communication on flagship funds
→ Dealing with breaking news that has an impact on the markets → Respond quickly to our clients' concerns
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