2025 Marketing & Communication Strategy

LinkedIn: still a positive trend for followers growth

V I

P

Number of AM LinkedIn page’s followers

+13 656 in 2024

Target by end 2025: 50 k followers

43579

45000

42590

41690

41226

39549

40000

38892 39014

37872

3704937237

▪ Maintaining on-going communication

35045

35000

33621

31832

▪ Targeted publications on focused topics

29660

30000

28432

27045

26242

25153

24658

▪ Sponsorship of publications per location

24141

25000

23665

23313

22708

21611

20900

20080

19183

20000

18203

17273

16930

16339

15626

15056

14531

15000

13961

13377

12868

12428

12074

11549

10000

5000

0

oct-21 janv-22 avr-22 juil-22 oct-22 janv-23 avr-23 juil-23 oct-23 janv-24 avr-24 juil-24 oct-24 janv-25

Public

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