2025 Marketing & Communication Strategy

Client newsletters: the monthly meeting with our clients

V I

P

Clicks per newsletter and per country on 2024

32 % Averageopen rate

January February March April

May June July August Sept.

October Nov.

Dec.

France

278

303

330

160

273

337

138

207

305

326

145

162

Newsletters sending generates peaks in website traffic

Belgium FR

40

45

31

55

46

39

44

63

44

41

42

44

Belgium NL

37

30

35

62

45

33

33

46

24

30

36

42

Luxembourg

8

7

4

7

2

8

5

9

6

4

9

10

Next steps

Netherlands

3

1

7

2

1

2

1

5

3

2

4

4

Capitalising on efficient newsletters with minor optimisations

Germany

107

-

110

60

105

145

80

115

-

110

71

71

Thinking together about future developments for specific locations

Switzerland FR

4

6

-

7

-

4

1

6

10

1

3

3

Switzerland DE

4

2

-

3

-

-

-

-

2

14

3

3

Italy

66

69

19

65

68

38

48

44

37

52

33

35

Spain

10

10

60

76

29

34

39

19

40

42

34

34

Public

22

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