Press relations: a strategy aligned with our business DNA
P
V I
What has been done already
What we’re going to do
→ Press events
Proximity Create Strong Relationship
Breakfast or lunch
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Review of lists
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1 content per month send (except press release)
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Press release sent by CRM which have generate a high opening rate +28%
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Updatedlists all year
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Press monitoring
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Monthly press review
→ Press release
Information Push Specific News
Strategic recruitment Fund launches RAM results
→ Adapted articles send
Expertise Fund Management Insight
Aligned with identified focus areas
Public
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