2025 Marketing & Communication Strategy

Events: our brand is one of our main assets

V P

Wine Testing

Fund Selectors Wine Club

Young IAF’s Club

Date and timetable: Thursday evening

Date and timetable: Thursday evening

Date and timetable: Thursday from 5pm to 23pm

Location: Privatized hotel or restaurant lounge for

Location: always in the same privatized Caves

Location: Related to the modern DNA of the event

example in France Salon at La Réserve, or a Suite at

Target : Key clients and prospects under 35 years old

Target : Key clients and prospects under 35 years old

Brach hotel

Number of participants: 25

Number of participants: 25

Target : key clients and prospects

Marketing objectives : Brand

Marketing objectives : Brand

Number of participants: 20

Indicators of success: Low no show rate (-20%)

Indicators of success: Low no show rate (-20%)

Marketing objectives : Brand

Budget : 20 to 30 000€TTC

Budget : 15 to 20 000€TTC

Indicators of success: Low no show rate (-20%)

Budget : 10 to 15 000€TTC

Public

32

Made with FlippingBook Learn more on our blog