Goodies, Stands, Rolls-up: the power of a Tailor-Made approach to branding
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Maintaining Global Brand Identity
→ Modernise and update existing kakemonos. → Customisation of materials to suit campaigns and messages. → Importance of integrated goodies with solutions in line with the brand's image. → International Recognition: reinforcing trust and attachment. Strengthening Local Needs → Importance better connection with the local audience: → Adaptation allows for consideration of cultural sensitivities, linguistic nuances, and aesthetic preferences in the market, enhancing consumer identification with the brand. → Increased Emotional Resonance
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