How we will play it: Our core objectives
01 Digital transformation of marketing business and customer diffusion: Seismic
02 Marketing innovation on key expertise
03 Leveraging strategic partnerships: CCF, Wilink, etc …
→ Strengthening our marketing messages (readable, incarnated, with strong markers) on our core range → Generalising the competitive watch to refine our positioning (content, reactivity, format, angle, etc.) → Push at 360°: Fixed Income (H1 2025)
→ Structuring of the Marketing Solutions proposal → Process set up to ensure the
→ Automation of standard presentations. → Creation of a slide library for sales staff → Digitalisation of translations and validation processes of client presentations → Creation of dedicated publication areas for clients
sustainability of the proposal and optimal execution
→ Valorisation of the ‘Marketing solutions’ proposal to target
audiences (young IFAs, networks, etc.)
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