How we will play it: Our core objectives
04 Strengthening our visibility
05 Further innovation and internationalisation of our event formats
06 Business management, measurement of our impact
and communication on our performance
→ Centralisation and structuring of press partnerships in the main areas. → Strengthening and systematising press releases (CP, article, etc.) → Adaptation of LinkedIn strategy to country needs (content targeting, paid campaign, newsletters)
→ Rollout of our brand event formats → Systematisation of the digitalisation of events (minisite, digital invitation, slido,...) → International standard upgrade of webinars (studio, image quality...) → Systematic request for feedback
→ Statistical management of
LinkedIn, website and mailings via Click Dimension → Optimising our website monitoring, SEO → Maintenance of a monthly activity report and implementation of systematic communication → Significant improvement in internal communication around achievements
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