2025 Marketing & Communication Strategy

02. MACROECONOMICS & STRATEGY

What hope for Europe?

1. Purchasing power gains through :

Rising real wages

Employment resilience

2. Lower rates:

BCE rate is decreasing

Credit for businesses

3. Accumulated savings

4. Political awareness :

In Germany and at European level

Allowing better allocation of savings

5. An end to the conflict in Ukraine

Public

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Source : Rothschild & Co Asset Management – 2024

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