2025 Marketing & Communication Strategy

02. MACROECONOMICS & STRATEGY

The election of Donald Trump and the Republicans to Congress

1. A positive effect on the results of listed companies through:

✓ Lowering the corporate tax rate from 21% to 15%: estimated impact on earnings per share of 3%/4% in 2026.

✓ Renewal of the household and business tax cuts enacted in 2017: $4,600 billion over 10 years

✓ Cheaper energy: end of restrictions on oil and gas drilling

Banking deregulation

2. A significant risk of rising interest rates due to:

✓ Inflationary expectations: customs tariffs, expulsion of illegal immigrants, etc.

✓ The real rate: widening budget deficit, uncertainty about the future and rise in the terminal rate

3. Very different economic environment between Trump 2.0 in 2024 and Trump 1.0 in 2016:

✓ Positive growth deviation from trend, twin deficits (public 6.4% , current 3.7% )

✓ Market performance and valuation (PER 22.9 vs 17)

➔ Can artificial intelligence come to Trump's rescue?

Public

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Source : Rothschild & Co Asset Management – 2024

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