2025 Marketing & Communication Strategy

02. MACROECONOMICS & STRATEGY

Summary – Outlook

2 credible scenarios

1. Perfect “soft landing” ✓

Through gains in purchasing power

✓ With the pursuit of inflation-limiting productivity ✓ Favouring a fall in key rates

2. “H ard landing” ✓

By spreading the increase in rates

Leading to job losses

And a rise in the savings rate

➢ US markets anticipate the “perfect landing”: ✓ Lower rates, as during a slowdown ✓ Continued earnings growth (+14% in 2025) ✓ No risk premium over bonds

US market is at risk: ✓

Cycle: economic growth is above its historical rate and potential ✓ Valuation: risk premium at 0%, as in 2000, compared with 2% in 2007 ✓ Psychology: flows and capitulation to be bearish

➔ We have to be more cautious

Public

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Source : Rothschild & Co Asset Management – 2024

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