2025 Marketing & Communication Strategy

02. MACROECONOMICS & STRATEGY

Why we could be wrong

A sharp drop in interest rates due to: ✓ Disinflation ✓ Continue high productivity boosted by AI ✓ Sharp drop in energy cost

➢ A decent level of growth thanks to: ✓ Employment growth ✓ Wages boosted by productivity without inflation ✓ Continued wealth effect ✓ Investment growth

No Fed mistake: ✓

Data dependency could be risky

✓ Are high real rates forecasting potential growth or default risk?

Trump 2.0 ✓

More pragmatic as President

Public

70

Source : Rothschild & Co Asset Management – 2024

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