MEDCOC BR March 2024 FINAL

ARTS & CULTURE

every October. The 2-day event highlights the talents of local artists and musicians and offers festival goers the opportunity to sip on local wines and beers while enjoying eclectic artisan food options.

The city hosts a plethora of performing arts events, headlined by the acclaimed Britt Music & Arts Festival, featuring dozens of spring and summer concerts and world-class artists. Additionally, the annual Heart of the Rogue Festival is celebrated

HOSPITALITY AND AUTHENTICITY

farm-fresh culinary experiences, Medford’s warmth and authenticity resonate with travelers seeking personal connections and a uniquely amiable atmosphere. n

Central to Medford’s allure is its genuine hospitality and small-town charm. As visitors traverse the city’s quaint streets adorned with boutiques and galleries, they are welcomed with open arms by locals eager to share the city’s treasures. From delightful cafes to

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The Business Review | April 2024

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