ATTENDEE OVERVIEW
Promote your products to 3,800 veterinary buyers —including 1,800+ DVMs —at SWVS. Over four days, experts come to explore, shop and buy. The exhibit hall spotlights new products and cutting- edge tech to keep the industry ahead in a growing marketplace.
DVMs: 1,829 Technicians: 924 Veterinary Assistants: 220 Office Staff/Practice Managers: 384 Students: 98 Exhibits Only Guests: 246 2025 3,701 Total
1,829 DVMs
OOTH PROSPECTUS
TOP 10 PRACTICE AREAS
AGE DEMOGRAPHICS MEET YOUR MARKET
56% Pet/Small Animal
Food Animal
4%
Under 25: 3% 25 - 34: 27% 35 - 49: 39% 50 - 65: 25% Over 65: 6%
14% Mixed Animal
Academic
4%
Shelter Medicine
Integrative Medicine
7%
3% Male: 30% Female: 70% 2%
GENDER
AGE
Exotic
Research/Laboratory
6%
Equine
Corp/Assoc/Gov
5%
2%
Texas Oklahoma DVMs: 1,767 Technicians: 1,102 Veterinary Assistant: 164 Office Staff/Practice Managers: 408 Students: 123 Exhibits Only Guests: 280 2024 3,844 Total DVMs: 1,829 Technicians: 924 Veterinary Assistant: 220 Office Staff/Practice Managers: 384 2025 3,701 Total Louisiana Arkansas California New Mexico
Crowds or Closers? Choose SWVS — the floor where deals get decided Attendees come to purchase — not to bag swag — after quality conversations on a floor built for real dialogue . Attendees spend approximately $2 million in the exhibit hall. 94% spend 5+ hours on the exhibit hall floor. 1,767 DVMs
TOP 12 STATES SERVED
Kansas Missouri Florida
New York Tennessee Colorado
85% rank the exhibit hall a vital part of the educational experience, seeing products and comparing competitors.
1,829 DVMs
WE EXPECT 4,300+ ATTENDEES AT SWVS 2026 — MEET THE BUYERS WHO MATTER.
Angie Hickman | angie@swvs.org | 972-664-9803
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