Now X - January 2020

GET YOUR SALES GOALS RIGHT THE FIRST TIME And Make 2020 Your Best Year Yet

No matter what industry you are in, you can’t build a successful business without sales. Making a sale establishes a relationship, almost always yields a profit, and lays the foundation for future growth. When your sales fall flat and you fail to meet goals — or even set them— your business suffers negative consequences. As we head into a new decade, follow these suggestions for short- and long-term goals to guarantee your sales success. THINK LIKE GOLDILOCKS The problem with goal-setting is many people aim too low or shoot too high. Instead, you need your sales goals to be just right. The key is to find a goal that is challenging for your team to reach, but also attainable. Here’s one way to go about creating that Goldilocks goal: Look at the number of sales you made each month for the past two years. Identify the months with the highest and lowest sales and find the average of those numbers. Use this figure as the starting point. KEEP IT PERSONAL There’s no hard-and-fast rule on setting sales goals other than this: The goals need to fit your business. For car dealerships, for example, setting individual goals for your employees may be ideal. For physical therapy clinics and chiropractors, however, it may be best to develop company- wide goals. Regardless of your industry, you must make sure sales goals

support the overall growth goal of your business and keep employees engaged and challenged.

SHIFT, SHIFT, SHIFT Think about the beginning of 2010. Were you the same person then as you are today? There’s a good chance you are not, which means you’ve set different goals for yourself each year to reflect your growth. The same principle applies to business. It’s perfectly okay to shift your sales expectations and end results to better suit your current success and what you need — no matter what you did in previous years. Be flexible and make changes in your sales goals as you see fit. To start off the 2020s strong, you need to create attainable goals that improve your business. Don’t model your goals after another business that seems to be thriving; focus on what you need to achieve success! It all starts with setting the right goals to get there.

Take a Break!

Hoppin’ John Inspired by Epicurious

A traditional New Year’s favorite in the South, Hoppin’ John includes black-eyed peas that are said to represent coins, a sign of prosperity for the coming year. It’s usually served alongside collard greens, which represent cash.

Ingredients

1 smoked ham hock

1 cup dried black-eyed peas

1 medium onion, diced

5–6 cups water

1 cup long-grain white rice

1 dried hot pepper, optional (arbol and Calabrian are great options)

Directions

have about 2 cups of liquid remaining. 4. Add rice, cover, drop heat to low, and simmer for 20 minutes, undisturbed. 5. Remove from heat and let steam for an additional 10 minutes, still covered. 6. Remove lid, fluff with a fork, and serve.

1. Wash and sort peas. 2. In a saucepan, cover peas with water, discarding any that float. 3. Add pepper, ham hock,

and onion. Gently boil and cook uncovered, stirring occasionally, until peas are just tender, about 90 minutes. At this point, you should

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