What’s Automation — Why Does It Matter? Grrr, technology! It’s always changing, and in the past 30 years, even tech experts have shared the frustration of new tech “fixing what ain’t broke.” However, some innovations — although it might take a little patience to understand them — will dramatically improve your customer satisfaction, your business’s marketing effectiveness and reach, and your staff’s quality of life. That innovation is marketing automation. With automation, you can leverage your marketing and industry expertise to produce savvy, automatic systems that will provide your customers with consistent engagement and a value- based experience. If it sounds fancy, it is — but it’s not expensive! Today, even small businesses can employ automation in their company. But why is it so awesome? Automation makes mundane digital tasks easy. Want to perform certain email actions automatically? For example, after a successful sale or customer service interaction, you might want to automatically send that customer a survey. Automation can help with that, including: • Automatically sending A/B tests of email campaigns • Scheduling social media posts • Posting automated responses to tagged social media posts • Generating reports on marketing results across all platforms When automation can do the busywork for you, it leaves a lot more time on your team’s hands to do more productive work. That’s a huge benefit for your business.
Stop Employees FromDivorcing You Show Them Appreciation
In the early 1990s, counselor Gary Chapman wrote “The 5 Love Languages: The Secret to Love That Lasts.” Chapman details five love “languages”: acts of service, quality time, words of affirmation, receiving gifts, and physical touch. Throughout his book, Chapman
emphasizes that it’s vital for couples to learn the “primary language” of their mate, then adapt their behavior to better meet their partner’s needs. Chapman’s book has stood the test of time in couples counseling and saved many marriages, but Chapman’s views may have a point when it comes to business. After all, statistics show that when employees feel appreciated, they are less likely to leave a company and are more productive than their unhappy counterparts. What’s more, employees want to feel appreciated! One study noted that more than half of employees surveyed wished their managers would directly compliment them, and 40% of leaders wished their employees would do the same. Perhaps Chapman was on to more than he thought in the ‘90s when he wrote about romantic relationships. If you can learn to speak in a way that shows a little love to your employees, you just might meet their work needs in a way that is mutually beneficial. Here’s why that matters. Employee churn is costly. The hiring, onboarding, and training process for new employees will cost your company a pretty penny, but on top of that, you should consider the fact that new employee productivity is typically lower than that of established employees, and you may have to account for mistakes. Speaking of productivity … Employees who are happy and engaged actually want to come to work. Those who are unhappy are the ones you can find scrolling through TikTok at 2 p.m. on a Tuesday. That wastes not only your time, but it also ushers money right out the door. The saying, “Time is money,” is no truer anywhere else than in business. Employee culture goes beyond ‘the feels.’ A company with a great culture is electric. It’s a place where people want to do business and will recommend that others do the same. When your company doesn’t reward employees for their work, doesn’t encourage praise, and is slow to show its appreciation, that reflects on both your employees and your customers. Ready to create an employee appreciation campaign that will speak the right love language to your employees? We have just the advice you need online at NewsletterPro.com/blog .
But, that’s not the only benefit either.
Understand your customers’ digital ‘body language.’
When you share a joke with your partner, you can tell whether they’re enjoying it or not. They give a certain smile, laugh, or response that, due to your familiarity with them, reads as genuine amusement.
Now, imagine you’re sharing a joke with a customer you’re meeting for the first time. Their response might be obviously amused — or a little cryptic. Now, imagine you can’t hear their voice
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