Say ‘No’ With HOP WTR A Beverage Company’s Powerful Spin on Drinking
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or see their expression or body language at all! That’s digital marketing for you. It can be a real challenge to craft the perfect message and earn the reaction you want (aka sales) when you don’t know who’s on the other side. Thankfully, automation can help with that, too — because it can read your customers’ “digital body language.” Automation can gather sales information from all customer interactions, even subtle ones. If you understand a lead’s online behavior (such as web visits, online activity, social media mentions, etc.), you can pinpoint their wants and desires a lot easier. Then, you can segment prospects based on certain criteria and create personalized, targeted campaigns. For example, maybe you have a list of customers who stopped buying because they mentioned a particular issue, such as pricing. If you happen to create a more affordable product later on, you could create a customized marketing campaign specifically targeting that list of customers. And automation can create that customer list for you! Automation means retention. One of the reasons print newsletters are so effective at retention isn’t just the real, physical feel of it in your hands (although it certainly helps!). Because of the personalization of the cover article, plus other high-quality educational and entertaining content it provides, print newsletters help make customers feel like they’re not just a number. They’re truly valued. Even though automation software can be broken down into a bunch of ones and zeros, it’s also capable of creating comprehensive, holistic profiles of your customers and executing personalized campaigns. By keeping you updated in real time, you can utilize your team’s human touch to reach customers at the right time through the right channel in an effective way. With advanced life-cycle campaigns and reengagement strategies, automation helps ensure your customers don’t fall off your radar. Nobody likes to feel forgotten, so it’s a win for everyone! What should I start automating? The best place to start (and, in some ways, the easiest) is with email automation! Much of today’s email automation software will allow you to send stand-alone emails (welcome messages, updates, etc.) or create drip campaigns if you want to send several emails to a certain set of subscribers. You can even set predefined parameters where, if a subscriber is tagged with certain conditions or actions, your automation software will automatically trigger a new drip campaign created specifically to match their needs. Automation can affect many areas of your business marketing, including dynamic content (i.e., website content that changes based on a viewer’s previous behavior), lead nurturing, reporting, and analytics. While these are more advanced areas of automation, we hope this quick introduction guide will help you start your journey! Don’t be shy to let us know if this guide helped you.
No.
Who knew two little letters could have such a profound impact? We dreaded hearing it from our parents, we were told to say it when confronted with peer pressure, and for many, it’s a word that carries a lot of weight as we try to establish boundaries.
And that’s exactly what HOP WTR wants you to do.
In 2022, HOP WTR launched their “Up to No Good” campaign, the first advertising project for the growing nonalcoholic, hoppy drink company that was designed for those who want to enjoy the flavors of alcohol without the carbs, sugar, and booze. By saying “yes” to a HOP WTR beverage, consumers are actually
“Is there a way to make PowerPoint smarter?” This may have been the question that powered the company FiftyThree to create its game-changing slideshow app: Paste. Now owned by WeTransfer, Paste is an aesthetically pleasing, feature-filled tool for making presentation slide decks. Perhaps the biggest benefit of Paste is its reactivity. Thanks to its “Bento” layout engine, when you adjust a feature on a slide like an image or text box, the rest of the slide reacts automatically to accommodate that change. What does this look like? Well, a heading might shrink as you enlarge your image. Or if you delete text, your infographic might grow or move to fill the newly vacant slide space. Paste also lets you adjust the design of multiple slides at once. As The Verge puts it, “On the surface, these may not seem like the most exciting updates, but the
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