Quotes to Grow On
saying “no” to all the toxic elements that can come with a classic alcoholic beverage. It’s a classic spin on the word “no” by giving agency back to the consumer. Saying “no,” according to HOP WTR, can be an empowering move — one designed to make you feel better than a half-hearted, regrettable yes ever could. Moreover, HOP WTR’s campaign is a play on the reciprocity principle, which is the idea that in advertising, if you give something to someone, they in turn want to pay you back. HOP WTR is advertising itself as an empowering way to say “no” but to still be included. It’s a way for those limiting their sugar or carb intake to enjoy a refreshing beverage at the barbecue without destroying their goals. It’s a way for those who choose not to drink to enjoy a beverage on the beach with their family. HOP WTR is giving their consumers an opportunity to say “no” — why wouldn’t consumers want to seize on that? In an era when flexibility is a top priority, HOP WTR has found a powerful niche to dig into.
“Innovation distinguishes between a leader and follower. ” –Steve Jobs “The person who says it can’t be done should not interrupt the person who is doing it.” –Chinese Proverb
Suffice it to say, is there any better strategy than turning a negative into a positive?
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Could PowerPoint Be Smarter?
Resource of the Month: Paste goal for the new layout engine is to let people focus on just making a good-looking slide deck instead of dealing with ‘all the minutiae of having to lay everything out by hand.’”
associated Paste Preview app for your iPhone. Three Paste decks are included in the free package and the $10 per month Pro package. To gain access to unlimited Paste decks without the Paste logo, you’ll need to spring for a Premium membership at $19 per month. To learn more about Paste and see it in action before you test it, visit WeTransfer.com/paste.
Paste has a few other perks, too. Users can insert videos and images in batches, and the app will turn them automatically into multiple slides. The app is also integrated with Slack. That means entire teams can access, review, and comment on branded slide decks. Finally, Paste gives users the option to create interactive device frames and a brand “theme” that will automatically add company colors and fonts to every new deck. Paste isn’t the only PowerPoint alternative out there. Canva, Google Slides, ProPresenter, and Prezi are similar platforms. But companies like Shopify, Raxo, Plenty TV, and Grovemade are already using Paste to do everything from pitch ideas to recap products. You can try the web-based versions of Paste today for free by creating a WeTransfer account and downloading the
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