PARTY WITH A PURPOSE THE KAPPA TAKEOVER
THE TAKEOVER ITINERARY The Takeover is considered sophis- ticated for a reason—it has to be, to attract the desired crowd. There are VIP experiences where patrons rub 2.7m Social media impressions $740k Amount donated in six years $450k Yearly operating budget 3,100+ Attendees at the June 2025 event 95% Attendees with college degrees 68% Attendees with an average household income over $150k 60% Contracts awarded to Nupe or Black-owned businesses KAPPA TAKEOVER BY THE NUMBERS
The Kappa Takeover Consortium leadership: Vernon J. Marrow (Lambda Zeta 1984), Terence J. Matthews (Fort Washington (MD) Alumni 2013), and Nelson Grillo (Alpha Xi 1984).
receive more opportunities to continue learning, while the com- munities the Takeover foundations serve benefit. Additionally, the economic growth and development for local vendors have been significant. With a yearly opera- tional budget exceeding $450,000, the planning committee takes pride in the economic impact of prioritizing hiring minority- and Kappa-owned businesses. With 60% of the budget allocated to minority businesses, The Takeover truly emphasizes the belief that a rising tide lifts all boats. MARKETING THE MOVEMENT Marketing is also an important aspect of The Kappa Takeover’s success. All the foundations are associated with local Kappa Alpha Psi chapters, and the chapters’ outreach on social media has been used aggressively since the beginning. What the planning
committee has come to learn, no matter who you are, this national event welcomes all. Over the years, the committee has strategically used data to ensure that each event is more successful than the previous one. Nearly half the guests in 2025 were first-timers—joining a crowd where 60% are women, 83% are 45+, 95% hold college degrees, and 68% have household incomes over $150,000. However, word of mouth is still king. A solid 44% of ticket sales come from personal referrals, with another 21% via social media—all amplified by a digital campaign seen over 2.7 million times on Facebook and Instagram. To further market The Takeover, world-class branding and sponsorship opportunities enhance the ability for businesses to reach an affluent and diverse audience nation- ally and internationally.
66 THE JOURNAL ♦ FALL 2025
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