Involving inhabitants to create a mutually beneficial venue
When the current owner purchased the property, the land was severely degraded and young people had migrated to larger cities. Dias, Brinkoff and Fugate's work showed that by 2006, when Playa Viva was established, Juluchuca's population had fallen from 641 people in 2000 to 528 people. But the 2020 census showed an increased population of 691 people with better livelihoods that include agriculture, fishing and small-scale food processing.
Indeed, from the early stages of planning the venue, it was on the basis of the regenerative economy that the owners involved local villagers to ensure that the hotel would contribute to the well-being of Juluchuca.
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