Explorer Business Partner Marketing Toolkit 2025

Instagram checklist

Complete your profile

Stay current with trends

The 18-to-24 and 25-to-34 age groups each make up 31.2% of Instagram users, meaning 62.4% are aged 18 to 34—Instagram’s core demographic. Did you know?

Update your bio often

Make your brand & USP clear

Set goals

INSTAGRAM

Know your audience

Research competitors

Instagram is a powerful marketing tool for businesses looking to expand their presence and product visibility. It is a is a hugely popular photo and video- sharing social media platform with 2 billion monthly users worldwide. Instagram has a much younger demographic than facebook and therefore can target a different market.

Plan your content

Use hashtags wisely

Engage with your audience

Test different content and times

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BUSINESS PARTNER MARKETING TOOLKIT 2025

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