Stand out & shine
Choose the right awards Focus on awards that align with your business values and target market. Look for categories that showcase your strengths—such as customer service, innovation, or community impact. Align with the criteria Read the award guidelines carefully. Address each criterion clearly and concisely—judges want to see evidence that you meet their requirements. Get your team involved Engage your staff in brainstorming and gathering information for the entry. It builds team pride and ensures you don’t miss important details. Leverage the outcome Whether you win or not, shout about your involvement! Use it in marketing, social media, email signatures, and on your website. Being shortlisted or a finalist is a big deal too, and shows that you’re a credible, thriving business.
Tell your story Craft a compelling entry that highlights your journey, achievements, and the challenges you’ve overcome. Use real-life examples, client testimonials, and data to bring your story to life.
ENTERING BUSINESS AND COMMUNITY AWARDS Entering and especially winning local awards can be a game-changer for a personal travel consultancy (PTC) business. Awards not only enhance your credibility and authority in the local market but also provide invaluable third- party validation that can set you apart from competitors. They generate positive publicity, attract new clients, and build trust with existing ones who see your commitment to excellence. Winning local awards also boosts morale and fosters a sense of pride and community involvement, reinforcing the personal touch that’s so important in travel consultancy. Plus, the exposure often leads to new partnerships and networking opportunities that can further grow your business.
CONTACT ME FOR AWARD ENTRY ADVICE
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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