Brand Guidelines Sticking to the Explorer Brand Guidelines is essential to maintaining a consistent and professional image across all communications and customer interactions. These guidelines ensure that the brand’s visual identity, tone of voice, and messaging remain unified, helping to build trust
Using Own Brand (e.g. ACME Travel)
Cannot use the Hays brand in your trading name.
Acceptable Usage
Not acceptable
ACME Travel
ACME Travel by Hays Travel
ACME Travel - A franchise of Hays Travel
ACME Travel from Hays Travel
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ACME Travel - A Hays Travel Franchise
ACME Travel with Hays Travel
Explorer brand guidelines Interactive
Using Own Brand (e.g. ACME Travel)
PRODUCTS
Cannot use anything else other than “Explorer Travel Holidays” as your trading name.
The prefix (Steve) is purely there to distinguish your website as unique but should not be used in your trading name.
Having products is a great way to grow your business through increasing brand awareness, adding a personal element, and helping you to connect with the customer. Through AZTEC, we have a range of products that you can order to help grow your business. Log into your AZTEC account to see the full range of products. These products are also editable, where you can personalise and change to suit your needs.
Acceptable Usage
Not acceptable
Explorer Travel Holidays
Steve Explorer Travel Holidays
Explorer Travel Holidays by Steve
Steve’s Holidays Travel Holidays
Explorer Travel Holidays from/with Steve
Steve Explorer Travel Holidays
You cannot create and use your own logo if trading as Explorer Travel Holidays.
If you are unsure of what applies to you, please ask.
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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