TPT NOW Doubles Health & Safety Info on TV and Stream
“TPT NOW also stands ready to serve government partners as we did during COVID-19 with broadcasts and streams reaching almost two million viewers by broadcasting dozens of real-time press conferences in four languages,” McDonald adds. Through its established hub of community media partners, TPT NOW recently launched a severe weather media campaign supported by dozens of cultural leaders willing to record public service announcements with safety tips about tornados, lightning, warning sirens, and other safety information. Tune in to TPT NOW’s fresh look after its launch in May on Channel 2.5 or tpt.org/tptnowtv .
TPT NOW has doubled down on its efforts to reach more Minnesotans with health and safety information by launching a new design featuring twice as many videos, graphics, radar, and news headlines. Launched in 2015, TPT NOW is one of five broadcast channels operated by Twin Cities PBS, and critical information is shared in English, Hmong, Spanish, and Somali languages “Our work is really about engaging with cultures, non-profit, and government agencies looking for creative ways to help more Minnesotans be prepared and respond to emergencies,” says Lillian McDonald, Senior Managing Director. Surveys of TPT NOW viewers contributed to changes to the automated, 24/7, regional channel reaching one million households in Metro and Central Minnesota. Brighter colors, regional radars, international and travel forecasts, BBC news headlines, local music, and live broadcast views from nature and traffic cameras highlight new and future changes.
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JUNE 2023
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