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Case study: Kubrick
The missing multiple
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Repositioning to attract growth capital Case Study highlight – Kubrick
Putting brand ahead of the business to accelerate growth.
Kubrick had grown rapidly as a specialist data business, building a strong reputation for developing high-calibre talent and deploying them into enterprise clients. But success had outpaced the brand. The business had expanded into new sectors and broadened its capabilities, yet its market positioning still reflected an earlier-stage, fast-growth challenger. Leadership recognised that if Kubrick was to expand into the US, compete for larger enterprise mandates, attract senior talent and sustain premium growth the brand needed to signal the business it was becoming, not the one it had been.
What was at risk Without repositioning:
• Kubrick risked being perceived as a niche training provider rather than a strategic data partner • Enterprise buyers could underestimate the depth and breadth of capability • Senior hires might overlook the business in favor of more established competitors • Growth could plateau as perception lagged behind reality As founder Tim Smeaton put it: “We had grown so fast our business had outgrown our brand” The decisive shift Partnering with Brandpie, the leadership team redefined the strategic narrative. The work focused on: • Clarifying Kubrick’s role in solving complex data challenges • Elevating the narrative from talent supply to strategic transformation partner • Aligning leadership around a sharper articulation of ambition • Creating a new brand identity and website that reflected maturity, credibility and scale
The repositioning reframed Kubrick as a high-impact, enterprise-ready partner operating at the forefront of data and AI transformation. The value unlocked The impact was immediate and measurable: • Stronger credibility in enterprise conversations • Clearer differentiation in a crowded consultancy market • Enhanced talent magnetism in a fiercely competitive hiring landscape • Greater internal alignment around strategic direction • Investment readiness through improved perception and narrative clarity The new brand and positioning gave Kubrick a mandate to compete at a higher level, to drive expansion.
+ 72 % YoY revenue growth post repositioning launch. + 43 % YoY increase in EBITDA post repositioning launch.
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